Thursday, October 11, 2012

Helvetica

Helvetica was designed by the swiss in 1957. At first it was called "Die Neue Haas Grotesk". Wanting the font to take off in America, the name was changed to Helvetica, to mean "swiss type face". Some design styles are Swiss design, modernism, post modernism, grunge, and experimental modernism. Swiss Design made it so popular. Helvetica can be found nearly everywhere. Many cooperations use it in attempt to look more humane and less authoritative. Some designers can't stand Helvetica for this reason. Some see as it overused to the max while other designers see it as perfectly timeless, fresh, and unchangeable. Designers who speak in the documentary are Alfred Hoffman, Erik Spikerman, Neville Brody, and Lars Miller.
An example of swiss design: